You probably have heard of YouTube. Well, who hasn’t? Millions of people are uploading, watching, downloading, or linking to videos on YouTube everyday. If you want to see a video of something, you can always check it out on YouTube.
YouTube is a free video sharing website that displays videos uploaded by its millions of members. These videos are watched and seen by around 1 billion active YouTube visitors every month.
If you have a website, an account with YouTube would certainly benefit you. You can take advantage of its free video sharing and the extremely vast network of people you could market your product to. Just imagine how much traffic your website would generate through your own videos.
YouTube is a very powerful social site. Due to its extremely viral nature, YouTube is a wonderful tool for internet marketing. Here are the steps that you should follow in order to do so.
Step 1: Create a definite genre for your video
Deciding on what kind of video you will be creating depends on what kind of target audience you intend to create the video for. Colorful and interactive videos would work best for teenagers or college students. A more classic presentation will suit the professional and working market.
The idea is to create a video that would most attract its target market. Make sure that your video’s message is clear but concise.
Create an impact with your message. Try to shock and move people out of their usual indifference. Make them curious about your service, and make them want to possess what you sell through the content of your video.
Make sure that you are clearly identifying yourself with the video. It should contain your logo or your company name. This is a way to make sure that your message won’t be lost to the viewers. Take your time in creating your video. Make sure that the finished product would give out the message that you want to convey.
Step 2: Strategically place your video in the net
A strategic placement of your videos on YouTube will raise people’s interest and would get them to watch your video. Make it a top-watch video. Chances are your video will appear on YouTube’s home page, generating more possible interest.
This is where viral marketing would start to work. Your videos will be watched and passed on by more and more people.
Step 3: Create a link to your website
Remember that the purpose of your video is to attract more people to visit your website. However, a direct sales pitch from a video is frowned upon by YouTube. To avoid having your video deleted (yet still being able to make a subtle advertisement), put a teaser trailer at the end of the video. Put your company name on the trailer and make sure the person watching it would know whom to associate the video with.
Internet marketing is exciting, challenging, and confusing. It can make or break your internet business and yet many people who depend on internet marketing don’t have a full grasp of the essentials involved in internet marketing.
In fact, many internet entrepreneurs waste a great deal of time, energy, and momentum because they do not fully understand internet marketing. Don’t let this lack of understanding undermine your income potential.
In order for you to better understand internet marketing and its impact on your internet business you must know the answers to the 3 Key Questions About Internet Marketing:
1. What Is Internet Marketing?
2. What Is The Cost Of Internet Marketing?
3. What Is The Benefit of Internet Marketing?
What Is Internet Marketing?
Marketing is actually rather simple. Marketing is communication about an idea, product, service, or organization. Marketing therefore includes advertising, promotion and sales.
Marketing is broader than simple advertising or promotion in that it includes researching the market to learn what consumers want and then setting out to meet their needs with the appropriate product, price, and distribution method.
Marketing includes market research, deciding on products and prices, promoting, distributing and selling.
Marketing also covers all the activities involved in moving products and services from the source to the end user. This means creating awareness for your services, attracting new customers and keeping existing customers interested in your services, and building and maintaining a customer base your services.
Internet marketing includes these same activities but also pulls in various internet tools including web sites, emails, Social media platforms, banner advertising, blogging, search engine optimization, autoresponders and other great tools.
What Is The Cost Of Internet Marketing?
The range of expenses for internet marketing is huge. There are a number of promotional and marketing ventures that can cost you nothing or only pennies a day while other advertising efforts can cost you thousands a day.
It is important to consider your goals — both long-term and short-term — as well as how much each prospective customer is worth to you.
This will help you determine a workable budget for your internet marketing campaign.
What Is The Benefit of Internet Marketing?
Internet marketing offers more benefits than many traditional marketing mediums. The very nature of web sites, blogs and social media is that they continue working to promote and market your product long after your initial marketing effort is over.
Email marketing can be a tremendous surge in contacts and sales and offers the ability to personalize your message as well as reach a targeted audience so your chance for sales goes up exponentially.
The other tremendous benefit of internet marketing is that it offers convenience and immediate satisfaction. Your potential customer sees your marketing message when it is convenient for them — and often when they are seeking information about your specific topic. Then you offer them the ability to act on that interest right then. They can locate your services and buy it in no time. That is the power of internet marketing.
Now that you have the answers to these three key questions, you are ready to begin your own internet marketing campaign — and succeed with your internet venture. Click here to find out new ways to maximize your internet marketing.
Why do some people use Android phones and some people use iPhones? You could go into huge debates about this subject, but it really boils down to preference. Why do some people use Twitter more than Facebook? Same reason, it all boils down to preference.
The main reason to use Twitter is so that you don’t isolate the people who use Twitter over Facebook. The majority of what Twitter does is a retool of what Facebook does:
So rather than going over what we’ve already covered over Facebook, we’re going to go into what Twitter does differently.
Hashtags rule the net. I’m sure you’ve seen commercials and tv shows that post #topicname, these are hashtags. They’re a way to track how popular a topic is. Now from a realistic stand-point, you’re not likely to create the next huge trending topic but you can use the existing ones to your advantage. Did you know that every Monday one of the trending topics is #MotivationMonday? Writing a motivational post once or twice a Monday with that tag will grab several new viewers alone! Now think of how many you can get by actually using them consistently? #retweet
Followers are your dollars. Well not literally, but followers are the popularity game of Twitter. It’s a more disconnected version of Facebook friends, but way easier to manage. Anyone can follow you, they don’t have to be in your circle, know you or even heard your name; they can just follow you! This is fantastic from a business perspective. With the goal on Twitter to get as many views as you can, the more followers you gain the more you’ll find your posts shared (retweeted). #followme
Linking to Facebook. Personally, I’ve started using Twitter over Facebook. I’m not suggesting that you do, just suggesting that you link your Twitter and Facebook account. Because I’ve got the two linked, whenever I post on Twitter it will automatically mirror the post, picture or video on my Facebook without having to manage multiple social media accounts. Be careful though! Unfortunately you can not link a Twitter with a Facebook business page, so you can only link it with your personal page #firstworldproblems
Cresting the hill. The first 100 followers are the toughest to get on Twitter. Its advised to ask all your current patients to follow your Twitter, and link it a few times on Facebook. Also the starting mentality is to follow back anyone who has shared interests with you early so that people see that you follow back, which makes them follow you even more. And don’t be afraid to use the hashtag directly related to this: #followback
Global conversations. On Facebook, messages are private. On Twitter, if someone comments to you it is on the Twitter feed and not hidden. So if you start having a conversation through tweeting and commenting everyone can see this. This is great from a business stand-point! This means that when you talk about a condition you are knowledgeable everyone can view and see this! Free PR, plus anyone can share each individual comment… they are still Tweets!
Broadcast little victories. Again, Twitter is all about the now! Use that, whenever you have a great day or have a huge clinic cleaning post some pictures! This humanizes and builds your brand, people love this. You’re also able to post any time hours change or you have special events, dinners or meetings.
Twitter is a different world than Facebook. Everything done in Twitter is done with the marketing mindset whereas Facebook is meant as a friend-to-friend outlet. We suggest that you follow some “successful” Twitter feeds that have similar goals as your clinic to see how they use it and what they do. It takes a little longer for Twitter to mentally “click” than Facebook is you’re not geared toward marketing. But its worth it!
Facebook came out of nowhere back when I was in highschool and changed the internet forever. I remember trying to get an invite to Facebook, back then it was closed and invite only! It was this psuedo-club that was taking the world by storm, even the midwestern city where I grew up.
Now Facebook dominates social media and has actually changed how the internet functions. Everywhere on every (properly designed) site there are like and share buttons! This means that everything that you post on the internet has a chance to go viral.
So how do we take this social media mayhem and use it to our own advantage?
Be a Business! There are two main types of pages on Facebook. Personal and Business. A Personal page is where you keep all your friends and post your personal stuff. With a Business page you create broadcast posts, anyone who likes your page will see your posts on the feed, they don’t need to be accepted as your friend to see info on a Business page.
Look Professional! Marketing is all about branding (showing your personality) and your clinic shouldn’t look like its a sloppy poorly prepared location. Neither should your Facebook! Use your logo and a clean picture for the header. If you don’t know about it, check out FreeImages.com, they are copyright free images that you can easily throw your logo on for a clean header.
Talk to People! Facebook is a two-way street, you need to talk to people who post on your page for them to share and like your posts! Now obviously a good post itself will drive views and clicks, but commenting and replying will capitalize your engagement.
Post Relevantly! Having fun is totally acceptable, if your cat does something ridiculous, you are entirely able to post a picture of that. In fact that makes you seem more human and this is especially helpful when it comes to a business page. But don’t digress too much! Do “fun posts” occasionally, your main focus should be about your clinic and treatments you offer.
Post Too Much! Facebook will put your posts your follower’s feeds (their front page), but there is a hidden stat and trick to this… To show up more frequently on Facebook feeds you should try to post 5 times a day. Ever wonder why certain people are always on your Facebook feed? They are probably posting more than 5 times a day! At minimum, shoot for 2 posts a day.
Also Advertise! Facebook Ads is a very malleable way to advertise. It lets you pick exactly the target audience you want. This means that if you want only males from 40-50 to see your ads, that’s who will see your ads. You’re also able to chose interests. So if you want males from 40-50 who have shown interest in back-pain you can.
Doing these things will start the growth of your Facebook page. Getting the first 100 likes are probably the toughest, so invite all of your current patients to like your page. Also, once you have a Facebook page start putting a Facebook button on all of your e-mails and webpages. You’ll find that with a nice looking page and relevant posts you’ll quickly start getting followers!
Have you ever thought about writing a blog for your clinic? A blog is a sort of online journal where you post informal “essays” every day, every few days, or every week. One of the most important things that doing a blog accomplishes is it grows your online presence. Just like the logo is made to capture the personality of your clinic, a blog broadcasts your personality.
Blogging fuels your SEO, using interesting titles and keywords about your clinic in entries means that they will pop up in searches. SEO is how people find your website, so even without anything else this is a huge help.
Blogging makes you appear much more knowledgeable and friendly as you respond to comments. People want this! While yes our world is ran by giant companies like Wal-Mart, T-Mobile, Microsoft and so on people still want personal. With a blog you are now an approachable person who pours his/her heart out to the online universe.
Blogging is a great social media device. Its very easy to set up Twitter to post everytime a blog entry is made, and same with Facebook. This means that your social media gets an extra post every day or so with actual content: your blog. This works entirely in a circle: blog traffic means website traffic means social media traffic means blog traffic and so on.
Blogging helps you personally in setting goals and achieving them. If you clinic is talking about making a huge improvement, start writing about it! This brings energy and excitement to you, your office, and everyone reading your blog. Obviously, this is a huge help in actually accomplishing something. Even if that goal doesn’t happen, your readers would have been reading your posts and the struggles you went through meaning there would be understanding if it fell through.
Blogging is free PR! This cannot be stressed enough, its just like how big companies always respond to Facebook posts and Tweets directed at them, blogging lets you join in a greater conversation. You can now start interacting with people who you didn’t even know existed. And while this may sometimes become a distraction, it is always PR.